Blog Journal

Social Networking in Plain English

2011-04-10T11:06:00.001-07:00

The Social Media Guru

2011-04-10T11:05:00.001-07:00

During A Marketing Panel, Michael Drew Shared A Memorable Marketing Campaign

2011-04-10T11:03:00.001-07:00

TEDxCalgary - Michael Drew - Pendulum

2011-04-10T11:02:00.001-07:00

Social Media Revolution

2011-04-10T11:01:00.001-07:00

Website Design Tips: The Standard Website Layout

2011-04-10T10:44:00.001-07:00

The Chronicles of Web Standard: Panel

2011-04-10T10:43:00.001-07:00

Apple demos web standards including HTML5, CSS3, and JavaScript

2011-04-10T10:42:00.001-07:00

Top 20 SEO Tools

2011-04-10T10:41:00.001-07:00

What Is SEO - Search Engine Optimization Explained

2011-04-10T10:39:00.001-07:00

Search Engine Optimization SEO Tutorial -- WebBizIdeas

2011-04-10T10:38:00.001-07:00

Digital Marketing Stats

2011-04-10T10:37:00.001-07:00

B2B and Digital Marketing

2011-04-10T10:36:00.001-07:00

What is Digital Marketing?

2011-04-10T10:35:00.001-07:00

The Hacktivism and Copyright

2011-04-10T10:07:00.000-07:00

By Clara Costa & Francisco Tovo

Can be understood as "hacker" an individual who holds the knowledge to develop, change and modify computer software through the binary system, the language from the machines. The reputation that precedes the term hacker is not the most pleasant. Sure, myth involves the meaning, in part thanks to the film industry and mainstream media. For much of the population, a hacker is a malicious individual can circumvent security systems in search of their own benefit. In the movie "Hackers", 1995, hackers are viewed as extremely intelligent individuals who use their knowledge to get around systems and obtain financial and personal favoritism. Made famous in Hollywood, the hype the film portrays a misunderstanding on the part of society on the hackers. Fortunately, most of these individuals, who have knowledge enough to be considered hackers, engages in the development of free software and other tools in which the use can bring benefits to all web users. In the words of Martin Dalton: "The hacker has a way of being, has a focus, has an interest. Like to experience the challenges and enjoy learning with their own limits. But one point that differs fundamentally from the hacker other people who like a challenge is that the hacker uses a significant portion of his time documenting and sharing how he managed to win a challenge and thus allows others to learn with their findings. It is an attitude that has its DNA in an inner desire to build a world from a collective intelligence from the collaboration between the different ways that people have to solve their problems. "(Martinez, Dalton. 2009; To Understand Internet - Concepts, practices and challenges of online communication). Behind the myth wrapped the end there is a culture of collaborative knowledge sharing. In that sense we can consider a hacker a social agent, whose actions can generate shared knowledge from the complex political actions. You can open a parallel between the hacker culture and counter culture punk. The punk movement emerged in late 70's. Both movements share a sense of resistance as an alternative society. Punks were known by their dress and customs that were punished in some way by the existing society do not fit the standards of the time. Outside of fashion, and marginal for excellence, not the criminal sense, but rather to live at the margins of society, punks influenced generations through music, behavior and attitude. Like the punks, but still at an embryonic stage, the hackers working the margins of society and resistant to the capitalist market behavior that weaves its tentacles over the Internet. The action of hackers is different, much more sophisticated, but no less effective. The goals of both groups appear to approach. As previously mentioned, most hackers free deals to share knowledge with society, a way to resist the current capitalist culture where everything must have a price. Coincidentally, both the hacker culture and the punk movement, assert themselves through the existing social parameters that fit the season. The punk movement emerged in the late '70s, a time marked by the rise of consumerism. The representation of this age could be evidenced by fashion. Punks, as mentioned above, are mainly characterized by the clothing that fled the aesthetic sense completely dictated by fashion. Since the hackers come up with strength, called the Information Age, and the principal assertion of them is through the sharing of information and knowledge.

Hacktivism - The Pirate Bay and discussion of intellectual property

Hacktivism is the political and social activism, made through digital media. Many hackers have acceded to this position as a way of expressing their political opinions. When Loyd Blankenship wrote in 1986, the essay "The Hacker Manifesto" there may be a case of hacker activity such as social movements. The Pirate Bay has recently launched a challenge to the world. Behind the known site (http://thepiratebay.org), founded in 2003, offering download files, programs and films that even the principle should be paid, its creators put a check on the culture of intellectual rights launching work on the following question: Is it possible to pack all knowledge and sell it as if it were an industrial product? The hacktivism promoted by the founders of The Pirate Bay has generated unprecedented controversy over how it dealt with the knowledge. Even today, the controversy took shape and is part of extreme and warm discussions between researchers, politicians, heads of state, political activists and even the simplest web users. The controversy surrounding The Pirate Bay (TPB) has gained strength when on May 31, 2006, in Stockholm, Sweden, police raided the room of the TPB servers. About 250 to 300 servers were seized in this episode. That year, the Pirate Bay was home to approximately 150 000 titles copyrighted and received 1 to 2 million unique visitors per day. Currently, it is estimated that the site has 22 million users, is still possible to exchange music files, games, movies and software through bitorrent technology, which allows users to download files in indexed websites. "The measures taken today in Sweden serve as a reminder to pirates in the world that there is no safe haven for the Internet copyright thieves," said Dan Glickman, president and CEO of the Motion Picture Association of America - info on this documentary Steal This Film - part one (2006). The feeling I had was that the film industry - which started the pressure on politicians and authorities to take an attitude towards the issue of copyright and TPB - was gaining momentum in the war against piracy. But three days after the invasion of Pirate Bay in Sweden, the servers have been redone and most backups restored, thus allowing the operation of the site. And about a week later, the content was 100% restored. This episode only served to further encourage the sharing of files (movies, music, software, etc.), and to draw international media attention and thereby heat the debate on the issue of network sharing and law review Copyright. But this "war" between the entertainment industry and those who support the file sharing network is far from over. In April 2009, almost three years after the invasion of TPB's server room by police, the four directors of the site - Carl Lundstrom, Fredrik Neij, Peter Sunde and Gottfrid Svartholm - were sentenced to one year imprisonment and the payment of compensation valued at approximately $ 3.5 million in damages to the entertainment industry giants such as Warner Bros, Sony Music Entertainment, EMI and Columbia Pictures. According to the judge Pernambuco, Reinaldo Son, "the court [Swedish] found that file sharing by using the services of The Pirate Bay 'is an illegal transfer to the public content protected by copyright." A Swedish court's decision was not final. After trial, the leaders of TPB announced they would appeal the High Court. And so it was done. The appeal, which was scheduled for November 2009 was postponed until after July 2010 no date set. At first, the postponement was due to accusations of bias against two of the main judges appointed to the appeal: Ulrika Ihrfelt and Katarina Boutz. According to formal statements of the supporters of The Pirate Bay, these judges have ties to pro-copyright. On October 6, 2009, the Appeals Court of Sweden found the allegation of 'conflict of interest "defense in relation to judges, but the decision still awaits confirmation from the Supreme Court. The trial of the directors of The Pirate Bay brings up relevant discussions about sharing and copyright. In this episode the following questions arise: if the condemnation of the leaders of the TPB is legitimized, it confirmed the victory of the entertainment industry? This struggle that the record companies and film industry wage against companies and software makers of peer-to-peer is the best solution to the current situation of copyright? And what kind of use that can be done in a given work? The exact answer to these questions do not know, but recent episodes such as Napster - the first popular Web site that allowed the exchange of audio files and that after a long court battle, its creator had considered a collaborative offender, or who contributed indirectly to the violation committed by others - show that by deleting a sharing network arise other networks that allow the same service. The music industry and major movie studios have also taken action against users who share files on the web. This attitude has gained immense dislike of Internet users and groups and entities linked to the defenses of civil liberties. Furthermore, as stated by Reinaldo Filho, "blaming only the direct offenders is nearly impossible, given the huge number of Internet users (million people) that uses technology to share digital files."

Creative Commons - piracy, use and dissemination of works

In search of new solutions to the issue of copyright to the file sharing network, it is worth the alternative created for the issue of ownership of works and copyright: Creative Commons organization. This is non-profit organization and aims to expand and enhance access to creative intellectual works. To achieve this goal, explains how Ronaldo Lemos (2009), "Creative Commons has developed a series of legal licenses that allow any intellectual creator say to the community with legal validity, which can not be done with their work. There are several types of licensing, as the distribution of the work for commercial purposes without the possibility of the creation of derivative works, provided reference work from which it originated. Importantly, the use of these licenses is voluntary and it is for the author to decide what will be most interesting for access and dissemination of his work. The main Creative Commons licenses were drafted based on the North American legal model. But you have to adapt to the specificities of such licensing laws of each country. Despite being regarded as simple contracts between author and audience, it is essential that the models of the allowances to be used taking into account local laws, otherwise they become unusable. The Creative Commons is present in over 50 countries, including Brazil, where the project is coordinated by CTS - Centre for Technology and Society which belongs to the Faculty of Law of the Getulio Vargas Foundation in Rio de Janeiro. According to Lemos (2009), there are approximately 150 million works licensed under Creative Commons, as the White House website, which now use this license since the inauguration of President Barack Obama. Even with this high number of works licensed by Creative Commons, it must be remembered that there are still many artists, creators who are reluctant to release with respect to the use and disclosure of his works on the Internet. These authors have adopted the same stance of the entertainment industry and treat those who share their works as criminals, or more specifically, as pirates. The sociologist Sérgio Amadeu (2009) states that the term piracy "features the image of bloodthirsty criminals and therefore has been used." For him, "the industry of cultural mediation, affected by the expansion of digital networks, try using this metaphor to convey that sharing music with your neighbor or your brother is a heinous crime." The discussion between hacktivists, internet users, authors and entertainment industry is showing signs of that yet go a long way. While the giants of the record companies and movie studios insist that the solution is to eliminate peer-to-peer and get rid of users who perform illegal downloads, it will be difficult to find a way to dialogue about the use and dissemination of works, dialogue This makes it essential for a revision of copyright law that fits the needs of contemporary remix culture.

References
AMADEU, Sérgio. Pirataria. Para entender a internet – Noções, práticas e desafios da comunicação em rede. Organização: Juliano Spyer, 2009.

LEMOS, Ronaldo. Creative Commons. Para entender a internet – Noções, práticas e desafios da comunicação em rede. Organização: Juliano Spyer, 2009.

MARTINS, Dalton. Ética Hacker. Para entender a internet – Noções, práticas e desafios da comunicação em rede. Organização: Juliano Spyer, 2009.

REINALDO FILHO, Demócrito. A decisão contra o Pirate Bay e sua repercussão sobre o futuro do direito autoral na internet. Disponível em http://www.buscalegis.ufsc.br/revistas/files/journals/2/articles/30605/public/30605-32356-1-PB.pdf . Último acesso em 13/11/2009. Steal This Film – part one (2006). Documentário disponível em http://www.archive.org/details/Europeanposte-StealThisFilm863 . Último acesso em 13/11/2009.

Social Network

2011-04-10T09:54:00.001-07:00

By Francisco Tovo

Social networks are networks of relationships between individuals in which they are grouped around certain subjects, sharing common interests, opinions, beliefs and behaviors. One of the most interesting aspects of social networks is a dynamic communication between participants and the exchange of information multi-directional.

Currently the most popular networks on the Internet are:

Orkut, Twitter, Facebook, MySpace, Wikipedia and Youtube

About Orkut
Orkut is a social network based on a social networking site professional and affective popular in Brazil. Its very easy to access, interface with a light and interesting. http://www.orkut.com.br

About Twitter

Twitter is a social network that works as a kind of blog. Limiting the language of 140 characters (a characteristic that led to coin the term microblogging) the network is a success in several countries. Their growth rates are impressive and the ability to disseminate information in this network makes it a potential target agencies publicidade.http: / / www.twitter.com

About Facebook

Facebook is currently the social network the fastest growing in the world. Much like Orkut, it has a very intuitive interface and several plugins that are a hit among users. http://www.facebook.com

About MySpace

Also like Orkut and Facebook, the big difference this network is the focus. Basically MySpace is intended for artists who wish to publicize their work. Its simple interface makes it easy to share files such as music. http://www.myspace.com

About Wikipedia

A great free Web is a social network where participants can share their knowledge through the dissemination of articles and the construction of concepts about words, subjects, artists and afins.http: / / pt.wikipedia.org

About Youtube

Surely it is the site for sharing videos more popular nowadays. This social network is made through the contribution of Internet users who disclose their personal videos, favorites and even adaptações.http: / / www.youtube.com

More about this
A good tip for those who want to deepen on the subject social networks is to give the book researcher Rachel Recuero entitled “Social Networks on Internet. It can also be seen in an online version of the site: http://pontomidia.com.br/raquel/arquivos/livro_redes_sociais_na_internet.htm

Locative Media

2011-04-10T09:53:00.000-07:00

By Francisco Tovo

Locative media media are linked in a given space with a specific purpose. The information contained in these media is connected directly to a particular location.

They can manifest in various ways technology as wi-fi, bluetooth or TVs with specific content. A good example would be those screens as the present airport Congonhas passing information about loading, unloading and forecasts of arrivals of flights.

Anyone interested in going any deeper on the subject can search by author André Lemos and Lucia Santaella that have articles and brief and explanatory about this subject.

Usability

2011-04-10T09:40:00.001-07:00

By Francisco Tovo

Usability is a term commonly used on the Internet to define how a tool can be easily used. How much it is intuitive. Represents the act of you access to a site about news, for example, and find the information you want without making an effort to locate it. This concept applies in many fields of computer science.

A simple program can have a good or poor usability. When you go to edit a photo in any software, for example, and want to cut a piece of it, the fact that you find the ability to perform the operation easily, or do not already have reference to usability.

A good book for anyone who wants to start on the subject is “Do not Make Me Think” by Steve Krug. As for those who want to deepen recommend “Designing Websites with Usability” of Jackob Nielsen.

Twitter Disclosure and Its Potential

2011-04-10T09:39:00.001-07:00

By Francisco Tovo

Despite a relatively simple interface and basic commands, the tool Twitter has become a real craze among media professionals and became an efficient work support. Perhaps the success of this tool with such a short time of existence, be because of their ability visibly viral dissemination of information.

Unlike other social networks like Orkut that there is a relative limit to the scope of information, since the same is only possible to transmit a message to a predetermined number of users, which in the case of Orkut friends are determined to Profile ; Twitter a message can spread quickly without a range limit.

How it works?

When a message is passed on Twitter, he comes to the followers of a particular profile, but the RT command allows the same message home to followers of another profile that follows the profile that sent the message and so on. In this respect we might consider the tool with a great viral potential, ie, infinitely spread a message, since it can reach several followers of different individuals at the same time. Assuming that the particular profile has 100 followers, and among them is a profile B which has more than 200 followers, if a message is the profile The Retwitter (expression for the act of using the command RT) for the profile B, it reaches 100 The followers of the profile over the 200 B of the profile forming a true viral chain. This enhances the scope of the message so that it is even difficult to measure the real impact of the same information using tools such as http://migre.me/ making a count of clicks on the link in the message and the number of times it was Rettwittada.

Tuned to this potentiality of the tool, businesses and political parties have been using Twitter to disseminate information, advertising and even political campaigning. Also not uncommon that information for the press, are posted on Twitter a certain profile before they are disseminated by e-mail.

Another interesting detail that calls attention to Twitter, is that it seems to confirm a prediction of close links advocated by Frigyes Karinthy. The author's theory holds that all people are separated from everyone else by six degrees of contact. Therefore, all known indirectly.

For example: If Mark knows Keyla, who knows Stuart, who knows Kal, Lite who knows, who knows Lindesay, who finally meets the current U.S. president, Barack Obama, Mark is six degrees of separation from the latter according to Karinthy theory.

But the same theory predicted that the advancement of technology would narrow these degrees of separation. At this point we can consider that Twitter confirms the prediction, since this tool the user is always one click away from your contact, or you can simply follow certain profile even from a president of the republic and an attempt direct contact. Thus, it would be possible to communicate with Obama through his profile on Twitter without having to go through all grades.

Yellow Journalism: Origins and Definition

2011-04-10T08:48:00.001-07:00

Citizen Journalism - What Is It ?

2011-04-10T08:47:00.001-07:00

The Future of Journalism

2011-04-10T08:46:00.001-07:00

Old School Journalism

2011-04-10T08:45:00.000-07:00

Future of Screen Technology

2011-04-10T08:41:00.003-07:00

The Future of communication

2011-04-10T08:41:00.001-07:00

Microsoft's Vision of the Future (Parody)

2011-04-10T08:39:00.001-07:00

The Power of Words

2011-04-10T08:31:00.001-07:00

[FaceBook Marketing] How Not to Market on Facebook!

2011-04-10T08:29:00.001-07:00

51 ideas de publicidad y de marketing que SI atraen a la gente!

2011-04-10T08:28:00.001-07:00

publicidad del futuro

2011-04-10T08:27:00.001-07:00

La publicidad y televisión en 2015 (I)

2011-04-10T08:26:00.003-07:00

Reportaje de TV sobre la Web 2.0

2011-04-10T08:26:00.001-07:00

La Web 2.0: La revolución social de Internet

2011-04-10T08:25:00.001-07:00

Facebook Marketing: SECRETS you'd NEVER know

2011-04-10T08:20:00.001-07:00

Web 3.0, Web 2.0, and Web 1.0

2011-04-10T08:08:00.001-07:00

Web 2.0

2011-04-10T08:05:00.003-07:00

Web 2.0 ... The Machine is Us

2011-04-10T08:05:00.001-07:00

RetroBites: Hunter S. Thompson & Hell's Angels (1967)

2011-04-10T08:04:00.001-07:00

CBC Archives: The Internet 1993

2011-04-10T08:03:00.001-07:00

Internet is a pie?

2011-04-10T08:00:00.001-07:00